Digital Acumen Social Politics

Digital Acumen delivers effortless publishing, powerful engagement and valuable analytics through our social media platform Dapper plus demographic or behavioral information on any issue or topic using our Twitter user archive.

#250Gas Resonance

Rising gas prices are becoming a major issue in this election, and Newt Gingrich has thus far been the only candidate to take advantage of American angst on the issue – on Twitter.

On February 24, the the Gingrich campaign started using the #250Gas hashtag as part of his overall campaign and the results have been very positive.

#250Gas stats since we began tracking the hashtag on 2/24 until today, 3/9:

Number of tweets: 40,187.

Number of users tweeting using the #250Gas hashtag: 8,702.

We estimate the number of impressions for the hashtag at 8,037,400.

Clearly, this issue is resonating with Twitter users.

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